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Nostalgic Journey Through Japanese Snacks
Have you ever wandered into a Dagashi store? These treasure troves are a gateway to old-school Japanese snacks, popular from the 90s to the early...
Mixing the Unmixable - Cream Soda and Milk
Mixing the Unmixable: My Unexpected Journey with Banana Cream Soda and Milk If you had told me a month ago that I'd be raving about...
From Japan to the Bay Area: Story Behind Shonen Soda
Ryan Hashimoto's journey from Tokyo to the Bay Area is somewhat weird. At 7, when Ryan first stepped into the U.S., it was the beginning...
Cool things about Japan #1 - Japan’s Christmas and New Years

First of all, yes, people in Japan spend Christmas quite differently than people in the United States. The most unique thing about Japan's Christmas is that Japanese people love eating KFC on the 24th. Every Christmas season, an estimated amount of 3.6 million people purchase fried chicken buckets. KFC Japan's...

Our First News Article! BaySpo News

We got our first article!! A major thanks to @bayspo_sf_topnews for sharing the Shonen story. BaySpo is the number 1 Japanese-American news media that publishes Japanese articles in Northern California. We are so fortunate to be part of the conversation in the food and beverage market, especially the proper celebration...

First Shonen Retailer - Suruki Supermarket

We’re excited to announce the first official retailer for Shonen. It’s called Suruki Supermarket, located in San Mateo, CA. It is a family-owned Japanese supermarket specializing in the highest quality foods & drinks. They have Fresh Sushi, Bento Boxes, Sake, Beer, Japanese Candy, & more! Suruki is currently the only...

What Does Shonen Mean?

"Shonen" (Shōnen) literally translates to "few years." The term typically refers to Japanese males between the ages of twelve and eighteen. More commonly, the term Shonen is used in parallel with manga and anime in Japan that target this younger teen demographic. Shonen anime and manga are marketed towards "young...

What even is an Elderberry Flavor?

Elderberry Creme caters to those who prefer a sense of elegance and novelty in their beverage endeavors. With a fruity forefront and floral fragrance, the Elderberry Creme is a favorite of many. In my opinion, elderberry has a slight taste of a grapefruit unified by subtle notes of creme. Some...

Welcome to the Shonen blog!

My name is Ryan, and I’m the founder of Shonen. Shonen began in the city of San Francisco, California. Shonen was made to share the flavors which were beloved during the early 2000’s era in Japan for the people in the United States to experience. “Shonen” (少年 in Japanese) literally...

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Recent posts

Nostalgic Journey Through Japanese Snacks
Have you ever wandered into a Dagashi store? These treasure troves are a gateway to old-school Japanese snacks, popular from the 90s to the early...
Mixing the Unmixable - Cream Soda and Milk
Mixing the Unmixable: My Unexpected Journey with Banana Cream Soda and Milk If you had told me a month ago that I'd be raving about...
From Japan to the Bay Area: Story Behind Shonen Soda
Ryan Hashimoto's journey from Tokyo to the Bay Area is somewhat weird. At 7, when Ryan first stepped into the U.S., it was the beginning...