News

The first thing that comes to my mind after thinking about my favorite places/things in Japan is arcades. Japan is home to some of the most exciting and innovative arcades in the world. These arcades are not only a place to play games, but also a social hub where players...

Japanese cherry blossoms, also known as “sakura” in Japanese, are in my opinion one of the most beautiful event of the year and beloved symbols of Japan. The blossoms typically bloom for just a few short weeks each year, usually in late March or early April, and their delicate pink...

I honestly have to say that Japan has the best snacks compared to any country in the world. I grew up eating snacks in Japan and probably had 200+ different types. Also because of that I used to get such bad cavities… but my mom probably forgiven me for that...

I want to introduce my favorite way to drink Shonen Soda. I think the best method to enjoy Shonen is to make a Shonen slushy. Personally, I think it tastes better than the slushies you get at 711. I’ll introduce you to a simple trick and it’s really easy to make, but a little time...

In today's world, Valentine's Day customs include lovers expressing their love by gifting each other flowers, general gifts, letters, and going out on dates. However, Japan has a unique type of Valentine's day, where the women are the ones that give chocolates to men. Specifically, there are two types of...

We just added two more Japanese markets to our locations list. You can now find Shonen in Seiwa Market in Costa Mesa and Torrance. As a brand with Japanese roots, we are excited that we are expanding in Japanese marketplaces.  Seiwa Market has been my go-to grocery shop for a while! As a college...