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Mixing the Unmixable - Cream Soda and Milk
Mixing the Unmixable: My Unexpected Journey with Banana Cream Soda and Milk If you had told me a month ago that I'd be raving about...
From Japan to the Bay Area: Story Behind Shonen Soda
Ryan Hashimoto's journey from Tokyo to the Bay Area is somewhat weird. At 7, when Ryan first stepped into the U.S., it was the beginning...
Shonen Soda: Where Japan Meets America in a Bottle
The Cultural Fusion of Flavors: Shonen Soda's East Meets West Shonen Soda mixes the best of Japan and America, creating sodas that remind you of...
The MOST difficult part about starting a soda brand as a college student
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The MOST difficult part about starting a soda brand as a college student

In general, I’d have to say the most challenging part of starting any business is making decisions. As a college student, I am unsure about every decision I make. I’m still young and have not had the chance to have experience yet. However, I still have to make significant and expensive decisions. An example of the most challenging part was choosing a manufacturer and testing the flavors before production. The reason is that it is the most crucial step and the most expensive event.

Since we are a start-up company, we needed a professional manufacturer that produces small lot batches. However, when it comes to manufacturers that operate small lot productions tend to have a lousy facilities or become unprofessional. We knew we had the Shonen flavors we loved, and finding and trusting people that I had no idea how they performed was hard. Production is also the most expensive part of the process, so I was worried about what could happen if I failed to find the right team. After researching for roughly four months, we finally reached out to a manufacturer on the west coast. We were glad we could work with them and create what Shonen is today.

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Recent Posts

Mixing the Unmixable - Cream Soda and Milk
Mixing the Unmixable: My Unexpected Journey with Banana Cream Soda and Milk If you had told me a month ago that I'd be raving about...
From Japan to the Bay Area: Story Behind Shonen Soda
Ryan Hashimoto's journey from Tokyo to the Bay Area is somewhat weird. At 7, when Ryan first stepped into the U.S., it was the beginning...
Shonen Soda: Where Japan Meets America in a Bottle
The Cultural Fusion of Flavors: Shonen Soda's East Meets West Shonen Soda mixes the best of Japan and America, creating sodas that remind you of...