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Nostalgic Journey Through Japanese Snacks
Have you ever wandered into a Dagashi store? These treasure troves are a gateway to old-school Japanese snacks, popular from the 90s to the early...
Mixing the Unmixable - Cream Soda and Milk
Mixing the Unmixable: My Unexpected Journey with Banana Cream Soda and Milk If you had told me a month ago that I'd be raving about...
From Japan to the Bay Area: Story Behind Shonen Soda
Ryan Hashimoto's journey from Tokyo to the Bay Area is somewhat weird. At 7, when Ryan first stepped into the U.S., it was the beginning...
What is Shonen Anime?

The term "shonen" literally means "boy" or "youth" in Japanese, and it typically refers to manga (Japanese comics) and anime (Japanese animated series). Shonen media usually features male protagonists who embark on action-packed adventures, battles, or quests, often in fantastical or sci-fi settings. These stories frequently explore themes such as...

Why I launched Shonen and When did it all begin?

Some might wonder, "Why did a college kid even start a soda brand?"I was born and raised in Japan, so I grew up surrounding myself with unique and tasty sodas. I've always wanted to make something I loved, which just happened to be sodas. When I moved to the United...

Our First News Article! BaySpo News

We got our first article!! A major thanks to @bayspo_sf_topnews for sharing the Shonen story. BaySpo is the number 1 Japanese-American news media that publishes Japanese articles in Northern California. We are so fortunate to be part of the conversation in the food and beverage market, especially the proper celebration...

First Shonen Retailer - Suruki Supermarket

We’re excited to announce the first official retailer for Shonen. It’s called Suruki Supermarket, located in San Mateo, CA. It is a family-owned Japanese supermarket specializing in the highest quality foods & drinks. They have Fresh Sushi, Bento Boxes, Sake, Beer, Japanese Candy, & more! Suruki is currently the only...

Welcome to the Shonen blog!

My name is Ryan, and I’m the founder of Shonen. Shonen began in the city of San Francisco, California. Shonen was made to share the flavors which were beloved during the early 2000’s era in Japan for the people in the United States to experience. “Shonen” (少年 in Japanese) literally...

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Recent posts

Nostalgic Journey Through Japanese Snacks
Have you ever wandered into a Dagashi store? These treasure troves are a gateway to old-school Japanese snacks, popular from the 90s to the early...
Mixing the Unmixable - Cream Soda and Milk
Mixing the Unmixable: My Unexpected Journey with Banana Cream Soda and Milk If you had told me a month ago that I'd be raving about...
From Japan to the Bay Area: Story Behind Shonen Soda
Ryan Hashimoto's journey from Tokyo to the Bay Area is somewhat weird. At 7, when Ryan first stepped into the U.S., it was the beginning...