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Nostalgic Journey Through Japanese Snacks
Have you ever wandered into a Dagashi store? These treasure troves are a gateway to old-school Japanese snacks, popular from the 90s to the early...
Mixing the Unmixable - Cream Soda and Milk
Mixing the Unmixable: My Unexpected Journey with Banana Cream Soda and Milk If you had told me a month ago that I'd be raving about...
From Japan to the Bay Area: Story Behind Shonen Soda
Ryan Hashimoto's journey from Tokyo to the Bay Area is somewhat weird. At 7, when Ryan first stepped into the U.S., it was the beginning...
Why I launched Shonen and When did it all begin?
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Why I launched Shonen and When did it all begin?

Some might wonder, "Why did a college kid even start a soda brand?"

I was born and raised in Japan, so I grew up surrounding myself with unique and tasty sodas. I've always wanted to make something I loved, which just happened to be sodas. When I moved to the United States, I wondered why only a few soda flavors exist in the US compared to Japan. Whenever I wanted to drink sodas other than Coca-Cola or Sprite, I had to go to Asian markets and pay a lot more than the ones that are sold in typical American markets. This was when I thought I wanted to create nostalgic sodas that I was drinking when I was growing up in Japan and provide it in the US. I felt that it would end up being a dream, but I had the opportunity and ended up making Shonen, which I now truly love.

Shonen began back when I was a freshman in college. I brought out my business idea to my mom shortly after I got sent back home due to COVID-19 pandemic. I was at home eating breakfast with my mom. My mom is very business-minded, and we always discuss various business ideas. I remember my mom abruptly asking me, "What kind of businesses do you want to do in the future?" I replied that I wanted to make and sell sodas with nostalgic, unique flavors. Just like the ones I drank growing up in Japan. But since my mom always had something to say about my business ideas, I thought she would completely disagree, but surprisingly, she responded positively. Then, I gave her a business pitch, and she offered me many business tips, ideas, and little funds, which started Shonen. So I guess I wouldn't be here without the help of my mom.

Ryan02
Read more about Our History here
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Recent Posts

Nostalgic Journey Through Japanese Snacks
Have you ever wandered into a Dagashi store? These treasure troves are a gateway to old-school Japanese snacks, popular from the 90s to the early...
Mixing the Unmixable - Cream Soda and Milk
Mixing the Unmixable: My Unexpected Journey with Banana Cream Soda and Milk If you had told me a month ago that I'd be raving about...
From Japan to the Bay Area: Story Behind Shonen Soda
Ryan Hashimoto's journey from Tokyo to the Bay Area is somewhat weird. At 7, when Ryan first stepped into the U.S., it was the beginning...