My first step in Shonen was to find a beverage development company. Basically, the beverage “architect” helped us with flavor formulations, product consulting, ingredient sourcing, etc. Since I had absolutely no idea about the beverage industry, they were the people that assisted me with literally everything. After working with the...
Some might wonder, "Why did a college kid even start a soda brand?"I was born and raised in Japan, so I grew up surrounding myself with unique and tasty sodas. I've always wanted to make something I loved, which just happened to be sodas. When I moved to the United...
First of all, yes, people in Japan spend Christmas quite differently than people in the United States. The most unique thing about Japan's Christmas is that Japanese people love eating KFC on the 24th. Every Christmas season, an estimated amount of 3.6 million people purchase fried chicken buckets. KFC Japan's...
We got our first article!! A major thanks to @bayspo_sf_topnews for sharing the Shonen story. BaySpo is the number 1 Japanese-American news media that publishes Japanese articles in Northern California. We are so fortunate to be part of the conversation in the food and beverage market, especially the proper celebration...
We’re excited to announce the first official retailer for Shonen. It’s called Suruki Supermarket, located in San Mateo, CA. It is a family-owned Japanese supermarket specializing in the highest quality foods & drinks. They have Fresh Sushi, Bento Boxes, Sake, Beer, Japanese Candy, & more! Suruki is currently the only...
"Shonen" (Shōnen) literally translates to "few years." The term typically refers to Japanese males between the ages of twelve and eighteen. More commonly, the term Shonen is used in parallel with manga and anime in Japan that target this younger teen demographic. Shonen anime and manga are marketed towards "young...
