Reason why I love Japan - Snacks
One of my favorite things in Japan is the snacks. Growing up in Japan, I had the chance to enjoy the best savory snacks. Since there was a...
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The MOST difficult part about starting a soda brand as a college student
In general, I’d have to say the most challenging part of starting any business is making decisions. As a college student, I am unsure about every decision I...
You can now find Shonen in all Mitsuwa Marketplace!
Starting today: Jan 17th 2023, you can now find Shonen in all Mitsuwa Marketplace locations across California. As a brand with Japanese roots, we are beyond excited to...
Soda Manufacturing Process
My first step in Shonen was to find a beverage development company. Basically, the beverage “architect” helped us with flavor formulations, product consulting, ingredient sourcing, etc. Since I...
Why I launched Shonen and When did it all begin?
Some might wonder, "Why did a college kid even start a soda brand?"I was born and raised in Japan, so I grew up surrounding myself with unique and...
Cool things about Japan #1 - Japan’s Christmas and New Years
First of all, yes, people in Japan spend Christmas quite differently than people in the United States. The most unique thing about Japan's Christmas is that Japanese people...
