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Mixing the Unmixable - Cream Soda and Milk
Mixing the Unmixable: My Unexpected Journey with Banana Cream Soda and Milk If you had told me a month ago that I'd be raving about...
From Japan to the Bay Area: Story Behind Shonen Soda
Ryan Hashimoto's journey from Tokyo to the Bay Area is somewhat weird. At 7, when Ryan first stepped into the U.S., it was the beginning...
Shonen Soda: Where Japan Meets America in a Bottle
The Cultural Fusion of Flavors: Shonen Soda's East Meets West Shonen Soda mixes the best of Japan and America, creating sodas that remind you of...
What Does Shonen Mean?
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What Does Shonen Mean?

"Shonen" (Shōnen) literally translates to "few years." The term typically refers to Japanese males between the ages of twelve and eighteen. More commonly, the term Shonen is used in parallel with manga and anime in Japan that target this younger teen demographic. Shonen anime and manga are marketed towards "young teen males" (boys). There are various subgenres in shonen manga, such as action, martial arts, robots, science fiction, fantasy, sports, horror, or mythological creatures. Some of my all-time favorite Shonen anime are Naruto, One Piece, and Doraemon!

The main reason I chose Shonen as the name of my soda brand is that I genuinely love Shonen anime and manga! I grew up watching anime every day, and Japan's anime culture is insane. The anime characters are visible anywhere in Japan. In terms of advertising, it's on water and snacks, buses, trains, and even a city filled with anime goods! It has now become a cultural force defining the country itself. It's a massive part of Japan's cultural industry but also of myself.

https://collider.com

 

Kohaku


Another reason I named my brand "Shonen" is because I dreamed of creating a soda company when I was around seven years old. As a shonen, all I literally did was watch anime and eat Japanese snacks. I thought it was a perfect word for my company because that time was my life's favorite time.

Shonen Soda Ryan

Do you think I’m the Shonen on the right or left..?

Japan

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Category

Recent Posts

Mixing the Unmixable - Cream Soda and Milk
Mixing the Unmixable: My Unexpected Journey with Banana Cream Soda and Milk If you had told me a month ago that I'd be raving about...
From Japan to the Bay Area: Story Behind Shonen Soda
Ryan Hashimoto's journey from Tokyo to the Bay Area is somewhat weird. At 7, when Ryan first stepped into the U.S., it was the beginning...
Shonen Soda: Where Japan Meets America in a Bottle
The Cultural Fusion of Flavors: Shonen Soda's East Meets West Shonen Soda mixes the best of Japan and America, creating sodas that remind you of...